Imagine if every person could unlock exponential growth...
That's what "You to the Power of Two" is all about.
Let’s build your future, together. Here’s to the exponential power of YOU.
One truth has guided us every step of the way: Technology is powerful – but people make it meaningful.
Our Vision
To upgrade human potential in the age of intelligent machines.
Our Mission
To give back everything we’ve learned about building and scaling ventures of every size — using AI to amplify human intelligence, not replace it.
Our Flagship Brand
“You to the Power of Two (YOU²)” empowers individuals, creators, and enterprises to grow exponentially.
Our Core Values
Our Leadership
Joseph M. Bradley
Chairman and CEO
Joseph is a multiple-time Chairman and C-suite leader of a Fortune 5 company, managing enterprises with revenues exceeding $50 billion. Renowned for strategic vision and board-level expertise, he drives transformative growth and AI excellence at the highest levels of global business.
A proven entrepreneur, Joseph has also scaled ventures from the ground to $4 billion in value in just five years, blending innovative thinking with disciplined execution. His career bridges world-class corporate leadership and bold entrepreneurial success, making him a sought-after strategist, advisor, and growth catalyst.
He served as CEO of TONOMUS, the first subsidiary of NEOM, overseeing all technology for a $500 billion initiative. He also held leadership roles as CEO of C3 Communications, CEO of Uptake, and he was Global VP of IoT and AI, at Cisco Systems.
As a globally recognized applied futurist, Bradley is the author of two groundbreaking books. His first, Questioneering: The New Model for Innovative Leaders in the Digital Age (2018), and his forthcoming book, You to the Power of Two: Redefining Human Potential in the Age of AI.
With 32 years of marriage, and as a proud cancer survivor and father of two accomplished children, he proves true wealth is measured in both success and legacy.
Beverly Rider
Co-Founder and Chief Operating Officer
Beverly Rider is a Fortune 10 and Global 100 C-Suite executive, board director, and governance leader known for architecting large-scale transformation across technology, infrastructure, and emerging markets. She currently serves as Co-Founder & COO of JMB X, a next-generation technology and AI innovation company operating across the United States and Dubai. In this role, she leads global operations, enterprise strategy, partnerships, and the commercialization of AI-driven platforms that accelerate business growth and digital evolution.
With a career spanning high impact leadership roles at NEOM/Tonomus, Ericsson, GE, Hitachi, and Qwest, Rider has led multi-billion-dollar P&Ls, built global venture studios, restructured and scaled complex enterprises, and guided CEOs and boards through strategic reinvention. Her background includes serving as Chief Commercial Officer & Acting CMO of Tonomus, NEOM’s Tech & Digital Company, CEO of the Tonomus Venture Studio, CCO at Hitachi & General Electric, Head of IoT for Ericsson, and National Executive Director of Sales for Qwest/CenturyLink.
A trusted advisor to CEOs, boards, and sovereign-scale initiatives, she is recognized for her ability to blend commercial rigor, advanced technology strategy, governance discipline, and human-centric leadership to create organizations that scale with purpose. Rider is also a licensed attorney and experienced board director, with a record of stewarding organizations through innovation, transformation, and sustainable growth.
Zain Javaid
President International Markets and Technology
With over 15 years of diverse experience in the financial services sector, he has developed a robust skill set encompassing investment banking, corporate banking, and branchless banking. His journey has also included contributions to impactful projects with the World Bank, providing him with a global perspective on innovative financial solutions.
Over the past five years, he has dedicated himself to empowering startups, guiding them in launching and scaling transformative digital lending solutions—both in consumption and productive lending. His expertise extends to developing SaaS platforms for e-commerce and implementing AI-based loan origination and management systems.
He is passionate about leveraging technology to create impactful financial solutions and fostering financial literacy among the next generation of leaders. He welcomes opportunities to connect and explore collaborations that drive transformation across the industry.
Hamza Aqeel
Chief Technology Officer
Hamza’s work centers around designing scalable, future-ready systems and establishing clear product and implementation roadmaps that enable tech teams to operate with speed and clarity. He believes strongly that rapid, iterative progress outperforms the pursuit of perfection, which is inherently subjective. His strategies focus on delivering meaningful outcomes quickly while maintaining a long-term perspective.
Beyond technology leadership, he is passionate about public speaking and bridging the gap between business and engineering teams. He thrives in environments where he can translate complex technical concepts into actionable business language, ensuring alignment across stakeholders and driving momentum. His goal is always to foster a culture where innovation moves efficiently, decisions are data-driven, and teams feel connected through a shared vision.
ALIX
Analytical Leadership for Investment Expenditures
Alix is an AI-powered Finance Strategist engineered to deliver clarity, precision, and analytical rigor across all financial operations at U². Leveraging advanced data modeling, Alix evaluates investment opportunities, forecasts budget scenarios, and produces real-time financial insights that support disciplined decision-making.
Designed as the company’s initial financial backbone, Alix ensures resources are allocated effectively while the organization prepares to onboard a full human finance team. His AI-driven analysis provides a consistent, objective foundation for growth, risk management, and long-term strategic planning.
Leadership Team Partners
Joanne O'Gorman
Chief Marketing Officer
Joanne O’Gorman is a global marketing officer and “zigzag solutionist” known for transforming complexity into clarity and driving brand differentiation on the world stage. With an MBA from Purdue Global University and leadership experience across Tonomus (NEOM), Hitachi, L3 Technologies, and McGraw Hill Construction, she has rebranded billion-dollar organizations, launched global media campaigns reaching more than 1.6 billion viewers, and produced international events across 13 countries. A trusted C-suite partner and change architect, Joanne builds high-performing teams, creates processes that scale, and uses data-driven creativity to grow revenues and recognition. Today, through Show & Tell and GEM Advisory, she helps leaders and brands find their voice, amplify their impact, and stand out in crowded markets.
Nicole Hagopian
VP, Partnerships & Alliances
Nicole Hagopian is a partnerships and business development executive who helps global brands and tech companies build and monetize alliances. She has led enterprise partnerships at Disney and TONOMUS (NEOM’s tech and digital company) and advises C-suites at Fortune-level organizations to shape strategy, close complex agreements, and expand key accounts. Her experience also includes commercial roles at Nike in sales and marketing. Focus areas span AI and data, smart infrastructure, and brand integrations where channel alignment drives growth. At TONOMUS, she partnered with AI startups and platform providers to run pilots, integrate AI into live workflows, and move promising concepts toward commercialization. Notable collaborations include Hitachi, Lyft, Microsoft, Champion, and Saudi Arabia’s Public Investment Fund (PIF).
Clint Madsen
VP Operations
Clint Madsen is a Fractional VP of Operations and Chief of Staff who helps founders and executives turn strategy into execution. He brings structure, clarity, and momentum to ambitious goals by aligning teams, streamlining operations, and driving measurable results. With more than 20 years of experience in business transformation and global program leadership, Clint has directed $100M+ portfolios, built and scaled venture studios, and led high-performing teams across technology, healthcare, and innovation. Whether supporting a startup in growth mode or guiding a large organization through change, he helps leaders focus on what matters most while ensuring everything else runs with precision.
Daryl Sullivan
VP Business Development
Daryl brings more than 30 years of deep bench-strength and significant experience in business development, sales, executive management, marketing and business operations in information technology, telecommunications, energy, and real estate. He has led executive sales and business development teams for global companies such as Hitachi, General Electric (GE) and CenturyLink, building and managing sales funnels and partner ecosystems and incubating new business models utilizing digital transformation technologies including Artificial Intelligence, Internet of Things (IoT), Smart Energy, Smart Spaces and Video Surveillance. Daryl’s sales, services and solutions management experience has helped enterprise organizations identify and develop targeted, profitable market verticals and implement new distribution ecosystems that achieve dominant market share at the intersection of product, distribution, technology, sales, and finance.
Laurie Bradley
Director of Human Resources
Laurie Bradley is currently the Chief Happiness Officer at JMB and formerly the Managing Partner of Bradley Insight Group, LLC, where she managed consulting, speaking and book sales for the business. Prior to that, Laurie was President and Owner of Family Realty Group where she served clients and managed real estate agents selling residential real estate. Her noteworthy accomplishments while President included securing financial institution clients, handling their REO properties and closing over $50 Million in yearly closed sales. Some of her top clients included Wells Fargo, Bank of America, Wilshire Bank, Citi Residential Lending, First American Bank and Carrington Mortgage. Prior to owning Family Realty Group, Laurie worked as a Project Manager and Paralegal for Centex Homes (now Pulte Homes) where she helped develop the master planned Windemere community in San Ramon, California consisting of 5000 single family homes, 1300 affordable housing units, 4 schools and 5 parks. Laurie also worked as a construction defect and employment litigation Paralegal for private law firms before she joined Centex Homes. Laurie has always been passionate about community service and has participated in various community outreach programs including the Knights and Ladies of St. Peter Claver Catholic Organization. Laurie has a B.A. in Psychology with a minor in Legal Studies from the University of California at Berkeley. She currently resides in Chicago, IL with her husband Joseph and has two children who are both attending graduate school.
Advisory Board Members
Matt Leitz
Co-Founder and CEO Botbuilder
A lifelong entrepreneur with more than his share of failures. His business philosophy is simple: impact is directly proportionate to income.
Over the years, he has built three successful ventures and earned a place on the Inc. 5000 list seven separate times. His current company, BotBuilders, recently appeared on the list for the third consecutive year.
He provides AI tools, training, and services for all types of businesses. His chatbots generate leads, increase sales, and improve support. The bots are affordable and enable anyone—even without technical skills—to achieve results through automation.
At his core, he believes technology can bring people closer together. He focuses on creating experiences that are fun and facilitate real human connection.
Although he is not particularly active on social media, he has been published in Entrepreneur, Inc., and Success, and has appeared on ABC, NBC, CBS, and Fox.
David Rider
Serial Entrepreneur and Growth Strategist
A seasoned entrepreneur with a track record of founding and scaling multiple businesses, he is passionate about transforming ideas into high-impact ventures. He leverages strategic vision, adaptability, and strong leadership to drive success.
With hands-on experience in business development, operations, and market positioning, he understands the complexities of building sustainable enterprises. He excels at identifying opportunities, navigating challenges, and executing growth strategies that create long-term value.
His entrepreneurial journey has equipped him with a deep understanding of innovation, resilience, and strategic decision-making. He thrives in dynamic environments and is always eager to collaborate with professionals, investors, and industry leaders who share a commitment to business growth and innovation.
Key Team Members
Joseph James Bradley
Director of Product Innovation
Joseph is the Director of Product Innovation at JMBx, where he leads the strategy, design, and development of USquared, the company’s Identic AI platform that empowers individuals to build personal AI systems through structured frameworks, digital-twin modeling, and no-code tools. The product is designed to make advanced AI feel intuitive and personal, giving every user a clear pathway to productivity, clarity, and purpose. Joseph’s strengths include product intuition, analytical thinking, and the ability to turn complex concepts into simple, user-friendly systems — all of which are reflected in the way USquared guides users step-by-step through creating their own AI. He is also known for operational clarity, cross-functional communication, and structured problem-solving, skills that enable him to drive product vision while collaborating closely with engineering and leadership. Before joining JMBx, Joseph worked across data, application development, and advisory roles at Egen and Deloitte, where he built a strong foundation in analytics, enterprise execution, and client-centered design.
RaNelle Bradley
Director of Marketing
RaNelle Bradley is the Director of Marketing at JMB, where she leads brand strategy, digital growth, and company-wide messaging across all platforms. She oversees the creative direction, audience engagement, and marketing infrastructure that power JMB’s global brand presence. RaNelle is currently earning her doctorate in English Literature at New York University, where her research and scholarship deepen her expertise in narrative design, persuasion, and the psychology of communication, skills that directly inform her approach to high-impact marketing and brand building. Before joining JMB, RaNelle gained extensive experience in strategic communications and reputation management through her work at Edelman, the world’s largest public relations firm, and Purpose Brand, a mission-driven communications agency. At both organizations, she contributed to media strategy, brand storytelling, client communication, and integrated campaign work for diverse national accounts.
Mark Wagner
Chief of Staff
Mark is the Manager of Staffing and Operations at JMB, bringing more than a decade of hospitality experience across high-performance operations roles. He has led teams in multiple management capacities at Royal Sonesta Downtown, Hilton, and Marriott properties, most recently serving as an Area Reservations Manager, where he oversaw guest experience, staffing workflows, and daily operational execution across several locations.Known for his steady leadership and commitment to service excellence, Mark brings a strong operational lens to JMB’s growing team.
Evelyn Hernandez
Social Media Specialist
Evelyn Hernandez is JMB’s Social Media Specialist, known for blending creative vision with data-driven strategy to strengthen the company’s digital presence. She holds a B.A. in Sociology with a minor in Education from the University of California, Santa Barbara, and a Performing Arts teaching credential from California State University, East Bay. Evelyn brings a rich background in community engagement and event coordination, having interned at Modesto City Hall where she supported a city council member in promoting community events and organizing public meetings. She also gained high-level hospitality and membership outreach experience while working at the Four Seasons, coordinating club events and supporting recruitment efforts. With experience developing programs, leading advertising projects, and studying social media trends and audience behavior, Evelyn brings an innovative, research-driven approach to enhancing JMB’s brand visibility and digital growth.
Mary Chege
Admin and Executive Assistant
Mary Chege is the Administrative Assistant to the CEO at JMB X, where she oversees executive operations, coordinates high-level communication, and manages critical workflows, strategic scheduling, and the CEO’s pipeline, enabling the leadership team to operate with clarity, efficiency, and precision while driving the company’s vision forward. Mary’s core strengths include structured communication and operational design, making her a reliable, solution-oriented professional known for creating systems that streamline complex workflows and support organizational goals.
She studied Public Relations at JKUAT and is currently pursuing Psychology, deepening her expertise in human dynamics and workplace effectiveness. This knowledge complements her extensive experience in corporate business support and virtual executive services, equipping her to support leaders and teams at the highest level.
Mehrunisa Virk
Project Manager
Mehrunisa serves as the Project Lead for this initiative, keeping everything organized, on track, and moving with purpose. She leads the marketing and sales teams while collaborating closely with the bot development team to ensure alignment, smooth execution, and delivery that meets vision with precision.
Nimra Muzamal
AI Solutions Builder
Nimra is an AI and Automation Engineer skilled in building intelligent systems that optimize workflows and decision-making. Her expertise lies in developing automation pipelines, chatbots, and RAG-based AI solutions. She focuses on transforming complex data into smart, scalable, and impactful business applications.
Tasbeha Nawaz
Bots and Fullstack Developer
Tasbeha is a software developer with a strong background in full-stack development, web accessibility, and user-centered design. She enjoys building applications that solve real problems, enhance user experiences, and make technology more accessible. Her expertise spans frontend and backend development, working with technologies like React, JavaScript, TypeScript, and MySQL to create scalable applications.
Menahil Ishfaq
WordPress and Shopify Developer
Menahil is a Shopify and WordPress developer who enjoys creating clean, user-friendly websites that help businesses grow online. She is passionate about learning new technologies, improving her skills, and finding creative solutions to challenges. Outside of work, she loves exploring new places and keeping up with the latest tech trends.
Ariba Riaz
Client and Pipeline Associate
Ariba takes a client-focused approach, prioritizing relationship-building and a thorough understanding of customer needs to deliver tailored solutions that drive engagement and business growth. Her goal is to support clients throughout their journey, ensuring clarity, responsiveness, and a seamless experience at every stage of the pipeline.
Tayyab Nouman
IT Associate
Tayyab is an IT Associate responsible for meeting scheduling, Microsoft Teams account setup, and user ID management. He is experienced in coordinating virtual collaboration environments, ensuring smooth access, and providing reliable support for daily communication needs. He is detail-oriented, responsive, and efficient in maintaining organized and secure user systems.
Zain Bhatti
Process and Experience Lead
Zain brings 15 years of diversified banking and non-banking experience. His core areas of expertise include creating customer, social, and enterprise value through innovation in payment services and organizing behavioral and payments data for advancing credit. He has extensive experience in creating digital products and services targeted to segments that have been underserved by conventional service providers.
Ayesha Saleem
Fullstack Developer
Ayesha is a Full Stack Developer with 3 years of experience building scalable web applications and working on AI-driven solutions. She is skilled in both frontend and backend development, API integration, and deploying machine learning features into production systems. She is focused, adaptable, and committed to delivering high-quality code.
Moeen Khan
Fullstack Developer
Moeen is a Full Stack Developer with strong expertise in backend systems and scalable application architecture. He enjoys building efficient, reliable services and integrating them smoothly with clean, user-focused frontends. His focus is always on writing maintainable code, improving performance, and delivering solutions that work at scale.
Kushal Chandani
AI Solutions Developers
Kushal is a Computer Science graduate from Habib University, currently working at an AI-focused fintech startup where he applies advanced technologies to real-world challenges. With hands-on experience across AI, software development, and data science, he has worked on projects ranging from air quality and weather forecasting to legal AI assistants and multilingual narrative classification. His skillset spans Python, JavaScript, SQL, and platforms like Azure, GCP, TensorFlow, and Power BI.
Koonj Mahnoor
UI/UX Designer
Koonj is a UI/UX Designer with 1 year of experience in creating clean, user-centered digital interfaces. She works end-to-end from user research and wireframing to prototyping and final design. She primarily designs in Figma, focusing on usability, clarity, and consistent design systems. She enjoys understanding user needs, simplifying complex flows, and turning ideas into intuitive experiences. Her goal is to design products that not only look good, but feel effortless to use.
Organizational Structure
CEO
Co-Founder and Chief Operating Officer
Director of Thought Leadership
Social Media Associate
Director of Product Innovation
Research Associate
Chief Marketing Officer
VP Operations
VP Business Development
VP, Partnerships & Alliances
Senior Sales Associate - UAE
Senior Sales Associate - US
Junior Sales Associate - UAE
Junior Sales Associate - US
President International Markets and Technology
Chief Technology Officer
Fullstack Developer
Fullstack Developer
AI Solutions Developer
UI/UX Designer
Process and Experience Lead
Project Manager - Operations
AI Solutions Builder
Bots and Fullstack Developer
WordPress and Shopify Developer
Client & Pipeline Associate
IT Associate
Chief of Staff
Admin and Executive Assistant
Office Operations Assistant
Transportation Supervisor
HR Contractor
Accounting Contractor
Financial Analyst
Sales Executive
Chief Happiness Officer